Discovery
We listen before we pitch.
- First touch — form, email, or LinkedIn
- Working session: vision, customers, what success looks like
- Honest read on model, channels, competitors, budget, and runway
Strategy
A short doc beats a long meeting.
- PRD with the goal, the metric, the target customer, and the bet
- Low-fi sketches grounded in references you already trust
- One review, one round of changes — then the scope locks
Build
Heads-down execution, no scope creep.
- Focused dev sprint against the locked PRD
- Copy and content shaped to the strategy
- Internal QA across devices before you see anything
Launch
Go live with a checklist, not a prayer.
- Your QA round and final adjustments
- Analytics, tracking, and SEO basics wired in
- Roll out and watch the first signals come in
Optimize
The interesting part starts here.
- First data review against the metric we agreed to move
- Hypotheses, A/B tests, and content additions
- Decide together: hold, double down, or pivot
